Developing a moodboard:
- Collage of images, text, pattern, etc...
- collected influences, atmosphere
- Moodboards => Mockups
- Visual > verbal; easier to visualize then explain
Components
- Color palette
* IDD: window > extensions > kuler *
- Type treatment - tone & personality; display & body
- Texture - What will the product feel like?
* Thinkstock photos => lightbox *
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- 2-3 moodboards per project
- lists of words that differ from each other, not necessarily opposites
* thematboard.com *
- Take pictures while you're out
- "Curator rather than a collector"
- Arranged in themes - whole is more than the sum of the parts
- Use some adjectives that you were inspired by
- Not about personal preference, "how will end user like this thing?"
- "they're looking to YOU for expertise."
*Tools*
pinterest - choose who can pin to your board
thematboard - organized around themes
musepeak - collaborative; allows you to rearrange and resize
mural.ly - can incorporate video
indesign - mini bridge!
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Von Glitschka
- Creative brief: objectives, desired result and vision, audience
- Beyond the surface data available to anyone
* Sample creative brief on lynda.com tutorial *
- "The realm of the unexpected"
word associations
- Focus word: metaphors, puns, idioms, hyperbole, personification, eotional, slang, historical, facts
mind mapping
* word association chart PDF *
- hit a dead end, start from the core
- unexpected and ridiculous!
- be unique
before, during and after
- "a lifestyle of thinking" - should always be expanding knowledge base
- NON-DESIGN focused topics - reading - "thinking with someone else's head"
- you think, therefore you design
- use reference material for your drawings
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Jessica Hische & Erik Marinovich
* Friends of type * Daily drop cap *
- "Show the world the type of work you want to get."
- Look at the things you'll be doing every day, then choose that as the career, don't choose by the name
- Celebrate the everyday
Sean Adams
~ Adams and Morioka - both have been AIGA presidents (LA/national)
~ Established AIGA public archives - designers making designs for designers!
~ "People treasure BOOKS, they don't treasure websites"
~ "Media promiscuity"
~ Time (usually) = Quality
~ Idea vs. visual aesthetic?
~ Initial project strategies - write things down, think of the most WRONG thing
~ Designers - the thinking process is what counts - problem solving.
~Lubrication of commerce
~ PORTFOLIO: 1. typography; 2. simplicity (presentation)
~ NETWORKING - if someone you ask doesn't know someone, don't give up!
~ Design history - can only help; adds to design language
~pull pieces, where do you fit into the history?
~ "Information network" of what's going on in design community currently
~ Why do respected designers choose what they do?
* "Design observer," "Burning settlers cabin" - Sean Adams' blog, "Graphic Ambient"*
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~ Pay attention to how people use type & why it's good. (uppercase!)
~ Point size is usually too big - can be adjusted visually with leading, kerning, line length, rag... you're not always stuck!
Marian Bantjes
~ "Beauty the hard way" - someone really cared about this, it invites you to spend time with it
*TEDtalk* make a living doing what you love
~ Digitopolis - strategic model - your job is to determine the right look and strategy for the client.
~ Work is personal to her - a light behind it. *strathmore*
~ Right way & a wrong way, with variations
~ Sleep doesn't mean you're lazy :)
* look up HOW ARE YOU LP * VALENTINE'S DAY *
~ Beginning in the middle and ending in the middle.
~ How her voice shifts when she's creating something that she's passionate about
* SPEAK UP * Deconstruction of the alphabet * I wonder
http://www.underconsideration.com/speakup/archives/002383.html
~ Patterning is puzzlemaking - modules become a whole new image
~ Graphic designers + fine artists - come together!
~ "No place for the personal artist in the graphic sphere"
~ Multi-layered payoff; "don't underestimate people's curiosity"
~ Answer the creative brief by fundamentally understanding it
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~ Listen - pay attention - figure out what they want without them saying it.
