8/25/14 - Moodboards, Glitschka, and Hische

Developing a moodboard:
- Collage of images, text, pattern, etc...
   - collected influences, atmosphere
- Moodboards => Mockups
- Visual > verbal; easier to visualize then explain

Components
- Color palette 
* IDD: window > extensions > kuler *
- Type treatment - tone & personality; display & body
- Texture - What will the product feel like?
* Thinkstock photos => lightbox *

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- 2-3 moodboards per project
   - lists of words that differ from each other, not necessarily opposites
* thematboard.com *
- Take pictures while you're out
- "Curator rather than a collector"
  - Arranged in themes - whole is more than the sum of the parts
- Use some adjectives that you were inspired by
- Not about personal preference, "how will end user like this thing?"
  - "they're looking to YOU for expertise."

*Tools*
pinterest - choose who can pin to your board
thematboard - organized around themes
musepeak - collaborative; allows you to rearrange and resize
mural.ly - can incorporate video
indesign - mini bridge!

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Von Glitschka
- Creative brief: objectives, desired result and vision, audience
  - Beyond the surface data available to anyone
  * Sample creative brief on lynda.com tutorial *
- "The realm of the unexpected"

word associations
- Focus word: metaphors, puns, idioms, hyperbole, personification, eotional, slang, historical, facts

mind mapping
* word association chart PDF *
- hit a dead end, start from the core
- unexpected and ridiculous!
- be unique

before, during and after

- "a lifestyle of thinking" - should always be expanding knowledge base
- NON-DESIGN focused topics - reading - "thinking with someone else's head"
- you think, therefore you design
- use reference material for your drawings

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Jessica Hische & Erik Marinovich

* Friends of type * Daily drop cap *
- "Show the world the type of work you want to get." 
- Look at the things you'll be doing every day, then choose that as the career, don't choose by the name
- Celebrate the everyday