- Dream-focus on 93 blocks of idea district
- connect, collaborate, collide
- innovation, design, education, art
- "intersection of design & technology"
- inside out:
- buildings become transparent
- able to see what others are doing
- old and new:
- all different types of buildings - authenticity mix of rehabilitated and new
- design - constantly moving forward: it's ok for everything not to be perfect.
- no new idea is ever complete
- lighting can create a completely new environment
- impermanent architecture
- silo: 15h and F, Maker's Quarter
- "tactical urbanism" - vocabulary for signage
- enchanted objects: making orcinary things extraordinary
- useful, magical, think of things that haven't been thought of before
- living laboratory: a place where you're allowed to fail
- part community organizers, part real estate developers
- interaction > shelter
- magic incorporated into signage
- sustainability: create a downtown job cluster
- brind jobs to the places where people want to live
- attract the best and brightest
- uniquely San Diego (old town, balboa park...)
- hyper-local & international: your hometown but second to none
- buildings on things that are already created, make it individual to SAn Diego
- Walking into idea district: all senses stimulates - "downtown meets cirque du soleil"
- Dream: program you just implement, don't have to ask permission
- "guerrilla signage campaign"
- Think about fun things! You look at it and smile
- The anti-master plan
- How do we cretae things tha tmake you want to be involved?
* RADlabsSD.com*
- The courtyard - tactical urbanism
*Urban discovery academy*
- Different because it's serving a larger idea
- old school & generic will fail
*alibaba*
- taps into trend, but also moves it forwards.
- "put yourself in a place where talent wants to be"
- how is your product being used by real people
- so non-objectionable that it's objectionable
- true creativity - not stealing other ideas
- more specific = more universal
- Colosseum, jerry's garage
- Bay to Park connection - the scavenger hunt
- urban art trail
- fault line parks!
- five senses that you enter into the idea district.
C street
11th 17th
Market
Preliminary sketch ideas:
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