"We define talent as the highly educated, highly mobile 24-35 year-olds"
"they are targeting where they want to live as a key ingredient in their job selection criteria"
Section 1: San Diego's Response to a Global Challenge
“Business leaders from innovative companies told us that they liked to locate their companies near world-class research institutions.”
"companies that trade in ideas"
"to change the perception of the District from blighted to emerging, a visionary corporate leader is required."
Section 2: Market Perspective
"Housing in a wide variety of forms and price points including student and artist housing and new models of supportive housing for the homeless"
Section 3: Urban Design - Uniquely San Diego
"revitalize the urban core"
"no net job growth in downtown in 20 years"
Danger of turning into a "vertical bedroom community"
"Does it further enhance the innovation ecology that is at the very core of the I.D.E.A. District? Does it create a rich and varied social and physical environment? In short, does it help to grow more ideas per square foot?"
Inside out
"Smart people want to see what other smart people are doing"
Old and new
"Older spaces are well-suited for adaptive reuse, while new development should follow this philosophy, providing flexible, loft-like space for tenants"
Never complete: Ever-evolving
"reinvention at every turn"
A variety of community spaces
"create a unique urban setting without sacrificing its relationship to the natural environment"
Living laboratory
"manageable rent and flexible space to brainstorm, fabricate, and collaborate"
Sustainability
"urban agriculture, such as community gardens, edible landscaping, and farmers’ markets, advance the “farm-to- table” movement"
Uniquely San Diego
!!"the dominant attitude of the built environment in the District should be to let in the maximum amount of light and air"!!
"the walls to literally disappear"
"blurring the distinction between what is inside and what is outside"
Hyperlocal and International
"local retailers and restaurants should have a strong presence"
"An international business leader in design+technology could be both a customer and potential mentor for smaller local firms"
Inspiration
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