East Village IDEA District
The IDEA District has struggled with
homelessness, structural abandonment, and overall blight for years. With the
new additions of the baseball field, the library, and resurgence in the San
Diego downtown culture, the IDEA village is hoping to follow suit and create an
inspired space to which young thinkers will flock.
David Malmuth and Pete Garcia founded I.D.E.A
Partners to continue their work of engineering art-inspired spaces. Their
vision for the district is for it to be a bustling environment for creative
minds to come together to fuse design and technology, shape the future of the
San Diego area, and push modern thinking to its limits.
Their urban design vision is for the community to
be the following: transparent, an
ever-collaborative workspace where any idea is a shared idea; a synthesis of old and new, updating the
current architecture instead of throwing it out; ever-evolving, always one step ahead of the most recent
developments in design and technology; abundant
with a variety of spaces, to encourage earthy interaction in the working
professional’s world; a living laboratory,
in which connection, collaboration, and collision are the norm; sustainable, to preserve the current
environment and further its prosperity; and hyper-local
and international, cherishing the San Diego community but emerging as a “power
city” in the world view.
This new district must be irresistible to the
creative class. Those that think creatively are not easily confined into one
demographic; though the millennial generation is sure to be the group most
attracted to this type of community. Age will range from 20 – 35, with varying
income and education. The common thread through the area’s newcomers will be
the excitement behind new thoughts and the drive to work creatively as a
living. Young creative minds do their best thinking with others, either in an
office, coffee shop, bar, or public place. Movement is critical to the creative
process, the ordinary is lethal.
The core thought of the I.D.E.A district: the
intersection of design and technology.
Keywords: innovation, design, education, art,
enchanted objects.
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