Word associations:
PAPER:
Personification: The paper absorbed my thoughts and feelings
Hyperbole: Stackin' my paper my wallet look like a bible
Idiom: You look good on paper
Puns: Paper view
Metaphors: Your excuse is as thin as paper
Facts: Trees make paper
Historical: Comes from Latin "papyrus"
Slang: Chasing paper
Emotional: Oh shit, I'm out of toilet paper!
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Creative Brief:
WHO ARE YOU?
My business is the paper business. I specialize in taking ¼“
wide strips of paper and folding, twirling, curling, and manipulating them into
different arrangements on a flat surface. This is called quilling. I’ve decided
to promote myself as a brand called “Crazy Paper Lady,” because there is some madness behind the magic. I've always loved to work with my hands, and this is the perfect creative outlet for me.
YOUR OBJECTIVES
I’d like to eventually be able to make these pieces as a
full time job, taking custom orders and getting to be creative daily. Through social media and online promotion, I'll be able to connect with customers who appreciate the beauty of these pieces, and want to display them prominently.
DESIRED RESULTS & VISION
Ideally, I would like people to want to share my products with others in their life, and feel like they have something one-of-a-kind and irreplaceable. These works are very personal, so I would hope that the customer appreciates the beauty of them.
TARGET MARKET
My audience will be corporations who want to use this artwork in their marketing, as well as individuals who would give and receive these as gifts or decor for their homes.
COMPETITION
There are other independent crafters and quillers (www.customquillingbydenise.com,
www.quilledcreations.com, custom-quilling.com). As far as I know, they aren't marketing to corporations, but are more geared toward small-time jobs. Also, as far as I know, none of these creatives have a background in Graphic Design. My designs will be concept-driven, instead of just pretty.
KEYWORDS
Original, Creative, Dedicated, Crazy, Tedious, Passionate, Elegant, Lovable
Love your work! I have heard that you were into quilling from my buddy Heber, but didn't realize how much you have done! I feel you have a pretty good grasp on your work and the work you would like to do-market yourself as a freelancer?
ReplyDeleteI can imagine your color palette being in the neutral to light pastel range and a logo that emulates your paper. Have you ever tried to quill your name?? Maybe you could-then digitalize it.
Overall, I feel a more flowy, swirly, elegant logo would be fitting- hope that helps!
-Mariam
Heber!
DeleteYeah I'm not sure exactly who my market is, I know the money is in ad agencies and such, but I would also like to see these hanging in people's homes. I had quite the internal battle while writing this :)
I quilled my name but it's in my personal identity, so I wouldn't want to cross those two brand systems. Great thought! Once I figure out my direction I'll definitely give it a try!
Thanks for the response, Mariam!
Do you have any corporations in mind? I'm thinking you take over Pottery Barn or Bed Bath & Beyond, remake their whole brands :)
ReplyDeleteMy life's goal is to make a Target commercial, but plastering my work all over Bed Bath & Beyond would be just as awesome, I didn't even think about those. Thanks!
DeleteCandice: In this project are you trying to brand yourself as your name or do you have a "studio name" ? I don't think there is a problem with using your name unless you have a business name in mind.
ReplyDeletegreat mood board, captures the feel.
ReplyDelete